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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
935 Reviews
$31 to $50
Contemporary American

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2 people
19:00
Booked 131 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

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Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500

What 935 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.3Food
  • 3.1Service
  • 3.7Ambience
  • 2.8Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

935 Reviews
  1. Jennifer

    New York City

    3 reviews

    3.0

    3 reviews

    Dined 1 day ago

    1. Overall 3
    2. Food 4
    3. Service 3
    4. Ambience 3
    I know it was New Year's Day, but the restaurant was not crowded. There were plenty of servers available for the number of guests. We had reservations and waited 10 minutes to be seated as there was no host/ess. We sat for another 10 minutes before being greeted by anyone, and the woman who gave us water was not supposed to be our server. Our server finally greeted us and assured us she'd return to take our order. She disappeared once more, and, finally, the kind waitress who gave us our water took pity on us and took our order. The food came quickly and tasted fine, but it was pretty pricey for what we got. I honestly wouldn't go there again. I was drawn to the novelty of it, but it did not deliver.

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  2. Sherri

    VIP

    Washington DC

    6 reviews

    2.0

    6 reviews

    Dined 1 day ago

    1. Overall 2
    2. Food 3
    3. Service 1
    4. Ambience 2
    Really disappointing experience overall. Food is very average. It comes at different times so half the table has food for 5+ minutes before the rest. No utensils so food got cold waiting for that plus things like syrup that did not come with pancakes. The $40 drink came as we were finishing food and it was not even good to was left full on the table. I would never go here again.

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  3. Martha

    San Francisco

    15 reviews

    5.0

    15 reviews

    Dined 1 day ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    It was a great dinner, time , drinks awesome - music great - would go again

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  4. Victoria

    San Diego

    1 review

    1.0

    1 review

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 5
    The service was horrible! knowing we had 3 kids didn’t bring out our food together, didn’t give us utensils or napkins we had to wait for them each time we received food. had to ask multiple times for everything.

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  5. Rebecca

    New York City

    2 reviews

    1.0

    2 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Don’t waste your time or money. They were out of everything we tried to order; the menus and table top were so greasy we couldn’t hold onto them, the decor was falling apart. The food we got tasted like it had been in my freezer for a coupon of years.

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  6. sandra

    New Jersey

    10 reviews

    4.0

    10 reviews

    Dined 3 days ago

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 4
    We went for Brunch /Lunch, and were told the menu items were in that category. One of us would have liked soup, but was not an option at the time we were there11:30 reservation. Food was great , ice cream drinks were a real treat!

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  7. Dean

    Denver

    5 reviews

    4.0

    5 reviews

    Dined 3 days ago

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 4
    Worthwhile - the menu is huge and the atmosphere is fun. Servers are polite and overall experience is great.

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  8. Bonnie

    VIP

    Orlando

    7 reviews

    2.0

    7 reviews

    Dined 3 days ago

    1. Overall 2
    2. Food 1
    3. Service 1
    4. Ambience 4
    Party of 6 celebrating two girls birthdays. We had a reservation. Our food came out cold and had to be sent back. The drinks we ordered were not the right colors and lacked all garnishing (candy etc. just flat normal looking drinks. They were not busy and we felt rushed. The staff was sweeping and mopping around our table and we had just received our food/drinks minutes before. We didn’t get the birthday celebration for the girls. They were so excited for this restaurant, because the entire experience, food and drinks, as well as the ambience, are supposed to be a entire experience. It fell flat and was very disappointing. We spent almost $200 for poor food and service. So disappointing. I would love to go back to see if it could be different, but do not want to risk experience like this again. It was a let down.

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  9. Alicia

    Philadelphia

    3 reviews

    2.0

    3 reviews

    Dined 3 days ago

    1. Overall 2
    2. Food 1
    3. Service 3
    4. Ambience 3
    Loud music non stop. Friendly staff but not worth the money. Was disappointed in the food . Basic burgers and chicken sandwich which were ok but not worth the price. I don’t mind paying for good food but this could of been purchased at any lesser quality restaurant

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  10. Jessica

    Chicago

    1 review

    2.0

    1 review

    Dined 5 days ago

    1. Overall 2
    2. Food 2
    3. Service 1
    4. Ambience 4
    Vibe was cool but that was it. Food and drinks were overpriced for the taste and quality. Service was non-existent.

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 935 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people
19:00
Booked 131 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Area
    Theater District
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
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  • Terms of Use
  • Impressum
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