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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
989 Reviews
$31 to $50
Contemporary American

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2 people
19:00
Booked 100 times today
  • Great for creative cocktails
  • Lively
  • Good for special occasions
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

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Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500

What 989 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.2Food
  • 3Service
  • 3.6Ambience
  • 2.7Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Time Square offers a lively atmosphere with "great food" and "amazing ambiance." While some guests enjoyed their experience, others felt it was "overpriced" with service needing improvement. Standout features include "delicious drinks" and fun decor, making it a suitable spot for a festive celebration or a memorable dessert experience.

989 Reviews
  1. Nicole

    New York City

    1 review

    3.0

    1 review

    Dined today

    1. Overall 3
    2. Food 1
    3. Service 3
    4. Ambience 5
    Waitress was very nice, unfortunately things like plates and napkins were forgotten to be given. The food was so bad , no other way to describe it. Wings were chewy, onion rings were soft and rubbery, Mac and cheese was cold. Sliders were over cooked and tough. Very surprised but this unfortunately was my experience.

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  2. Jamie

    New York City

    1 review

    1.0

    1 review

    Dined 1 day ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 3
    Disappointed with both service and food quality. Do not recommend.

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  3. Sharon

    New York City

    1 review

    1.0

    1 review

    Dined 1 day ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    It was an absolutely terrible experience. From the bad attitude when we walked and left at the table with no waters and no drinks service. We were only approached when we got up to leave. The music was horrendous and not family friendly and super loud. We couldn’t stand to be in there I would give no stars if that was an option.

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  4. Julie

    Atlanta

    16 reviews

    3.0

    16 reviews

    Dined 2 days ago

    1. Overall 3
    2. Food 3
    3. Service 3
    4. Ambience 4
    Definitely a tourist trap. Food was decent but pretty expensive for what you get. Our $20 milkshake didn't come with the toppings in the description. We chose this over Serendipity 3 because we'd been to Serendipity 3 on another visit - but Sugar Factory was probably the wrong choice for us. We didn't enjoy it nearly as much. Service was friendly, though!

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  5. Beth

    New York City

    1 review

    1.0

    1 review

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 4
    The service was terrible 1-2 drinks came out with 1-2 meals I had a group of girls celebrating my daughters bday and by the time all the other meals came out those that came out were cold it was almost 30 minutes and the last drinks came out after we were done eating . Terrible experience very disappointed . I have been here many times but after today I don’t think I will be back. Very upsetting since this was suppose to be a special day for my daughter

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  6. Courtney

    Philadelphia

    5 reviews

    1.0

    5 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 3
    Terrible from start to finish. Wouldn’t recommend. Way too high priced for the value. You could spend the money at a way better restaurant.

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  7. NATHALIE

    New York City

    3 reviews

    2.0

    3 reviews

    Dined 4 days ago

    1. Overall 2
    2. Food 1
    3. Service 1
    4. Ambience 2
    We won't be back. The food was not the greatest. Our drinks were okay. The music was inappropriate for the amount of kids that were seated in the restaurant. The service was beyond slow and it wasn't even busy.

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  8. Alexis

    New Jersey

    2 reviews

    4.0

    2 reviews

    Dined 4 days ago

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 5
    Food was good, portions were good, drinks are expensive (lots of ice) but good to share with a group. We went when they only had brunch options and a few appetizers and had so mine in our party that couldn’t have gluten. There are not many options at all- but the manager was kind enough to make an exception and make a salad.

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  9. Pharoah

    New York City

    1 review

    5.0

    1 review

    Dined 6 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    I love I will all ways remember I jsut purpose to my gril thier and they were so much help a day I'll never for get

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  10. Jazlyn

    Miami

    2 reviews

    1.0

    2 reviews

    Dined 6 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 2
    I frequent here and today left a sour taste in my mouth from the staffs attitude problem to the presentation and cleanliness of the menus I love coming here but today made the decision me and my boyfriend who create memories here will not be back

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 989 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people
19:00
Booked 100 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Area
    Theater District
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Privacy policy
  • Terms of Use
  • Impressum
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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