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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
913 Reviews
$31 to $50
Contemporary American

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2 people
19:00
Booked 114 times today
  • Good for special occasions
  • Great for creative cocktails
  • Lively
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500

What 913 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

913 Reviews
  1. Amy

    New York City

    2 reviews

    4.0

    2 reviews

    Dined today

    1. Overall 4
    2. Food 3
    3. Service 4
    4. Ambience 5
    The atmosphere was fun and they had a lot of Christmas decorations up which was nice. The menu is extensive. The service was fine. But the food was just ok, especially for what they charge. The whole place is in need of a good cleaning. The tables were sticky and the wall next to our table was covered in food splatter. The bathrooms were dirty and sections of the tile floor in the restaurant were missing. You could tell they put a lot of effort into decorating but maybe they need to put more effort into cleaning.

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  2. Lance

    New York City

    1 review

    3.0

    1 review

    Dined 2 days ago

    1. Overall 3
    2. Food 2
    3. Service 2
    4. Ambience 2
    Definitely paying for the “experience”. Food was 5/10 at best. Got my wife’s order totally wrong. Offered to replace it, but was already about 5 minutes later than the rest of our party. Service was 4/10. Waitress seemed uninterested in working and restaurant has automatic 20% gratuity added to all checks. Basically, 3 stars with 1.5 being for the experience. $355 check for well below average food and drinks.

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  3. Kory

    Orlando

    5 reviews

    3.0

    5 reviews

    Dined 2 days ago

    1. Overall 3
    2. Food 3
    3. Service 3
    4. Ambience 4
    Went to the sugar Sugar Factory for Christmas themed milkshakes and they were sold out. Our kids split an overpriced brownie sundae and my wife and I were going to share a Christmas drink but cancelled it after it wasn’t even ready by the time our boys sundae was finished. Tables are quite close together.

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  4. Lani

    New York City

    6 reviews

    1.0

    6 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 2
    Service was baaaaaad! It took so long to take our orders … Our bill … (and they put the 20% gratuity automatically - the nerve)! Even the box to take some leftover food home (they said they ran out of boxes/containers)! And the restaurant wasn’t that busy! UGH! We will never go back!

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  5. Ailín

    New York City

    1 review

    5.0

    1 review

    Dined 3 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Amazing staff! Really kind and helpful. I’m vegan and they made me a vegan hot cocoa with almond milk. My mom got a french toast and it was huge, great service.

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  6. Stephanie

    Toronto

    2 reviews

    1.0

    2 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Definitely a tourist scammer. Saw many of the Christmas menu advertised on TikTok and went there on December 23rd and just 2 out of the over 20 Christmas items were available. The Cookie Monster pancake had a donut just out of the freezer, none of the kids wanted it. The regular pancakes were just fine. Definitely overpriced. The only table available for our party on open table was at 8:30 am, but when there until 10 am many tables were still empty.

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  7. Allison

    Las Vegas

    6 reviews

    1.0

    6 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    The host stand employees were nice. Other than that….lol no. Walked out after waiting 30 minutes sat in a cramped table next to a blaring speaker for WATER

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  8. Christopher

    VIP

    Greater Boston

    2 reviews

    2.0

    2 reviews

    Dined 3 days ago

    1. Overall 2
    2. Food 2
    3. Service 1
    4. Ambience 3
    Horrible experience, everyone's food came out except for my wife , waited 20 min for her sliders

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  9. Kayla

    New Orleans

    1 review

    1.0

    1 review

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Would not recommend Sugar Factory to anyone. Terrible food and terrible service. They also charge an automatic 20% gratuity regardless of party size. So no incentive for good service anyway. Food is expensive and barely palatable. Asked for a cup of drip coffee. Had to ask the waitress twice for cream. Tasted like it had been sitting around all day and they wanted to charge $8.00 for drip coffee. So $9.60 when you factor in the automatic 20%. Luckily I got this taken off my bill as I only took two sips because of how bad it tasted. Had to ask waitress multiple times for anything we wanted. Music is super loud and annoying. Not a good experience. Don't waste your time or money.

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  10. Judy

    VIP

    New York City

    3 reviews

    3.0

    3 reviews

    Dined 4 days ago

    1. Overall 3
    2. Food 3
    3. Service 1
    4. Ambience 3
    The woman’s bathroom smelled and the service was terrible. And they automatically charge you 20% gratuity. Not worth it.

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 913 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people
19:00
Booked 114 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Area
    Theater District
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Privacy policy
  • Terms of Use
  • Impressum
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