How we dine now

DINER INSIGHTS

Get insights straight from diners to help you make the most of the seasons. Find out:

• What people want instead of gifts
• How people find restaurants this time of year
• How far out people look to book a table

HOLIDAY OPPORTUNITIES

Here’s a sneak peek at people’s restaurant plans this festive season:

• 36% are more likely to visit a fine-dining restaurant
• 17% are more likely to try a new dining experience
• 31% are considering special dining events at a restaurant this year

Get actionable insights

In September 2022, more than 1,800 diners in the UK and Ireland weighed in on their festive dining plans. OpenTable surveyed people to learn whether they intend to dine out more often, visit different restaurants or try new dining experiences.

Use this data to strategise the season and create special festive promotions designed to delight regulars, attract first-timers and bring them all back again throughout 2023.

We hope these insights – as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business thrive.

Take a look at the results from our past surveys:

Q3 2022: Restaurant and travel, better together

Q1 2022: Guests want choice and convenience

Q4 2021: Connect with guests this festive season