GUEST RELATIONSHIP MANAGEMENT

Grow your guest relationships

Turn first-timers into regulars, and regulars into VIPs using guest relationship management tools to recognize and reward loyalty.

GUEST RELATIONSHIP MANAGEMENT

Grow your guest relationships

Turn first-timers into regulars, and regulars into VIPs with tools to recognise and reward loyalty.

Engage guests with tailored communications

Offer the best hospitality possible with guest details at your fingertips.

Automated emails

Pre-shift reports with robust insights to build stronger connections with diners during service.

Audience segmentation

Guest profiles that automatically update with each visit.

ROI tracking

Guest search to easily find walk-in guests in your database.

Targeted marketing

Turn your guests into regulars with automated communication tailored specifically to them.

Targeted marketing

Turn your guests into regulars with automated communication tailored specifically to them.

Pre-shift reports

Strategic marketing lists that keep growing based on your segmentation criteria.

Guest preferences

Automated, targeted email campaigns triggered by guest visits and spend.

Automated guest profiles

Tracking of purchase preferences and spend associated with your email marketing efforts to maximise your loyal following.

Measure server performance with data

Take action on data that helps you operate and grow your business.

Scorecards

Staff scorecards for an objective view of each server’s performance and associated feedback.

Review benchmarks

Weekly reports to summarise your past week and prepare you for what’s coming next.

Guest reports

A menu of automated reports such as no-show or cancellation forecasts and guests to contact about seasonal promotions or special offers.

“OpenTable provides us with resources to personalize service for our guests. We have information on who they are, what they like, dislike, special occasions, and that helps us to deliver the experience we strive to.”

Ralph Brennan, Owner and Operator
Ralph Brennan Restaurant Group, New Orleans, LA

Learn more about guest relationship management

Make lasting connections by turning first-time diners into regulars and regulars into VIPs with our guest relationship management tools. Explore our related blog posts for tips on leveraging restaurant customer relationship management software to enhance guest relationships and elevate your restaurant’s success.

Operations

Now serving: Direct messaging, a simpler way to talk to guests

At a busy restaurant, the phone never stops ringing. Under the current staff shortage that’s hit the hospitality industry, there are even fewer team members available to pick up the line and less time for fielding questions about directions or whether there are vegan options.

Hospitality

11 ways to build positive relationships with guests before, during and after their visit

It’s a known fact that the long-term success of your restaurant depends on the relationships you create and maintain with guests over time. Relationships are at the heart of the hospitality business, so nurturing them is important.

 

 

Dig into the world’s most complete restaurant platform

 

 

Tell us about your restaurant business

By clicking Get a demo you agree to our Privacy Policy.
You also agree to receive marketing communications from OpenTable about news, events, promotions and monthly newsletters. You can unsubscribe from OpenTable emails at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Let’s do this